Spotted in: Costco
Tastes like: The first time you heard the Beatles. I kid you not.
Best used for: Everything.
When I was a kid, the first thing I learned about the Costco was that you could buy Birkenstocks there on the cheap if your mom had a membership. The slide-on cork sandals were en vogue at the crunchy chamber-music camp that I went to in the Berkshires every summer. But now, as an adult making decisions about how and what to eat, and where to buy it, I look at Costco and I no longer think: Birkenstocks! (I’ve favored firmer footwear for about 16 years.) Instead, I see the quality of Costco’s company model, their goods, and their prices.
I’ve been using Costco’s in-house brand olive oil, Kirkland Farms Organic E.V.O.O., since I bought a membership in February. For organic E.V.O.O., their prices can’t be beat. But after reading this article on the UCDavis Olive Center study’s findings that most E.V.O.O. is not actually “extra virgin,” including Whole Foods’ 365 brand, I was tickled to find out that my good old Costco olive oil ranked among the highest performers in “extra virginity.” Or whatever it’s called. Maybe that’s why my Costco membership card looks like this:
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